Marketing your business is one of the biggest challenges for all solopreneur - this is a task that we all find very threatening, and are simply overwhelmed all of the information that he is available. Here, I have some simple information, the 3 and the low costs for the marketing of ideas, which you can easily implement immediately to create more transparency for your online activity and websites. They have all worked well for me!
To help you to decide what is the best strategy (or strategies) for you, I had the advantages and disadvantages of each of them.
Blog
Pros
You can really worth your skills by clicking on a regular basis.
Blog posts must not be very long - approx. 200-350 words.
If you have some important information to share, you can immediately for a job - no waiting time for the next newsletter to your ad!
If you have a platform for blogs, such as Word Press, it will be hosted on your site. Every time you post to your blog, you create fresh content for your website, the search engines, love!
Cons
They must regularly - at least once a week - this is an effective marketing strategy.
You need to feel confident that you will be able to write fresh content regularly.
It can be difficult to make a direct link to your drive.
A Ezine
Pros
Unlike a blog, readers sign up for your newsletter, you already have a connection with them.
You can connect with your drive and circulars, the head-to-head communication.
You can read more in-depth, in your newsletter articles, which you can do with the messages in your blog.
Your clients / target group, you with your newsletter.
Cons
They have an obligation to publish, on a regular basis without your subscribers, you will notice that little reliable, and maybe even forget you!
There's more work involved in preparing a newsletter to write that a simple post.
You need a distribution Webzine - I strongly encourage you to do and not to send your e-zine on your e-mail client!
Article Marketing
Pros
If you already have a blog or on the publication of a newsletter, you have your article.
It is very likely that, when you have your items at a presentation of the article, it is re-published and on other sites for the template.
Overviews regularly raise your article in "expert" in your state / market niche.
Cons
They must write articles, if you are not the publication of a newsletter, or contribute to a blog.
It takes time to the presentation of articles suitable locations and manually entering the article.
In order for this strategy effectively, you need to your articles regularly - at least once a month.
Conclusion: You can only create a strategy to focus on, or you can use all three! Like the ones you choose assure you that this is the right thing for you. The key is that your consistent approach. When you go with a blog make sure that you have the time and motivation to new messages regularly - at least once a week. Not a newsletter, if you know that you are not in a position to decide on a timetable for the regular publication! And for the article an effective marketing you need the input of articles on a regular basis.
To help you to decide what is the best strategy (or strategies) for you, I had the advantages and disadvantages of each of them.
Blog
Pros
You can really worth your skills by clicking on a regular basis.
Blog posts must not be very long - approx. 200-350 words.
If you have some important information to share, you can immediately for a job - no waiting time for the next newsletter to your ad!
If you have a platform for blogs, such as Word Press, it will be hosted on your site. Every time you post to your blog, you create fresh content for your website, the search engines, love!
Cons
They must regularly - at least once a week - this is an effective marketing strategy.
You need to feel confident that you will be able to write fresh content regularly.
It can be difficult to make a direct link to your drive.
A Ezine
Pros
Unlike a blog, readers sign up for your newsletter, you already have a connection with them.
You can connect with your drive and circulars, the head-to-head communication.
You can read more in-depth, in your newsletter articles, which you can do with the messages in your blog.
Your clients / target group, you with your newsletter.
Cons
They have an obligation to publish, on a regular basis without your subscribers, you will notice that little reliable, and maybe even forget you!
There's more work involved in preparing a newsletter to write that a simple post.
You need a distribution Webzine - I strongly encourage you to do and not to send your e-zine on your e-mail client!
Article Marketing
Pros
If you already have a blog or on the publication of a newsletter, you have your article.
It is very likely that, when you have your items at a presentation of the article, it is re-published and on other sites for the template.
Overviews regularly raise your article in "expert" in your state / market niche.
Cons
They must write articles, if you are not the publication of a newsletter, or contribute to a blog.
It takes time to the presentation of articles suitable locations and manually entering the article.
In order for this strategy effectively, you need to your articles regularly - at least once a month.
Conclusion: You can only create a strategy to focus on, or you can use all three! Like the ones you choose assure you that this is the right thing for you. The key is that your consistent approach. When you go with a blog make sure that you have the time and motivation to new messages regularly - at least once a week. Not a newsletter, if you know that you are not in a position to decide on a timetable for the regular publication! And for the article an effective marketing you need the input of articles on a regular basis.
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